This project explores the concept of retail experience in 2050 London when the fourth industrial revolution reaches its peak of systematic interoperability. In this situation personalised data becomes a fuel, stimulating the growth of the industry to the extent of being a mandatory consequence of belonging to society.

Customers in 2050 will exchange used clothing as a form of currency. The clothing is de-fabricated into their raw elements before being rapidly fabricated into fully customisable garments.
 
The onset of cheap, renewable and fully personalised clothing challenges the current social perception of branding and instead promotes an environment of positive self expression available to everyone.

Post Primark

UNIT 26 IS TAUGHT BY 

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