Ministry of Happiness
Ministry of Happiness
GDP and continuous growth as a measure of development is a capitalist construct which is no longer compatible with the challenges of climate change and social inequality we face. Progressive societies are starting to value measures of happiness and well-being as the alternative measure of success. This projects imagines a new Ministry of Happiness and Wellbeing for London, in one of the most prominent of locations, the Serpentine Lake, which signifies the importance of which a progressive new future society might hold such values.
GDP and continuous growth as a measure of development is a capitalist construct which is no longer compatible with the challenges of climate change and social inequality we face. Progressive societies are starting to value measures of happiness and well-being as the alternative measure of success. This projects imagines a new Ministry of Happiness and Wellbeing for London, in one of the most prominent of locations, the Serpentine Lake, which signifies the importance of which a progressive new future society might hold such values.
This project explores the concept of retail experience in 2050 London when the fourth industrial revolution reaches its peak of systematic interoperability. In this situation personalised data becomes a fuel, stimulating the growth of the industry to the extent of being a mandatory consequence of belonging to society.
Customers in 2050 will exchange used clothing as a form of currency. The clothing is de-fabricated into their raw elements before being rapidly fabricated into fully customisable garments.
The onset of cheap, renewable and fully personalised clothing challenges the current social perception of branding and instead promotes an environment of positive self expression available to everyone.
