Set in the year 21xx, environmental pollution has made drastic changes to London. A sky-field keeps streets of London safe. Dense population made popular singular mobile housing systems, a "plug n’ play" solution of mobile workforces through VR. "Houses" also transports, as weather is seldom safe enough, therefore communication is conducted mainly through VR. Ground level is reserved for pedestrians and public transport. VR eliminates many physical luxuries therefore an increase in production of necessities.
"Ad-runner" runs through digital London, placing ads in vr spaces, he tries to use salary to buy a "permanent house" "down below" to start a family.